Starlink vs CELITECH for {airline_or_ota}: build a side-by-side decision memo on offering Starlink Wi-Fi, a CELITECH travel eSIM, or both as a traveler benefit. Compare scope (in-flight Wi-Fi vs destination eSIM), main benefits to the airline, NPS uplift (Starlink ~37.5 vs CELITECH 50+), average service length (6 hrs vs 10 days), traveler-perceived value ($20 vs $100), CAPEX ($400k/aircraft vs $0), OPEX ($18k/aircraft/mo + fuel vs $8-10/eSIM), and deployment time (6-12 mo vs 1-3 wks). Conclude with a recommendation for {segment} and a co-offering rationale.